Nice to meet you,
I’m Phill.
Over the course of my career in sales and product marketing in software start-ups I've seen my fair share of messaging dysfunction. To solve this problem, I’ve participated and led workshops made up of diverse, cross-cultural teams covering topics like positioning, messaging, prioritization and strategy.
I bring a collaborative, participatory style to workshops that ensure we get the best from everyone - no matter the communication modality or learning style. I’m looking forward to learning more about your messaging challenge.
Translation product refresh
Brought together the heads of product, marketing and AI research to agree to the key value propositions for product in a crowded market
Localization platform simplification
Worked with head of product marketing, CMO and sales leadership to simplify the value propositions for a multi-solution localization offering
Market expansion decision
Led the CEO, COO and leadership on a prioritization workshop weighing the decision to double-down on our core market or to expand
AI Quality product launch
Worked with head of AI technology, CMO, VP product to agree to positioning for a new standalone product offering as part of broader portfolio
Contact Center automation reboot
Led the CRO, CEO and CPO through an exercise to revive messages made stale by the entry of new competitors, changing buyer expectations and advancement of the core technology
Your products, mastered
Over my career I've mastered complicated, technical products, but my speciality is being able to simplify technology and build a story with the customer at the heart of everything. Below is some of the AI technology I’ve had to become an expert in:
A now outdated AI technology that is built on a brain-like synaptic model to make predictions.
A type of Generative AI that’s built on huge data sets and can infer and predict on a far more sophisticated level to Neural Machine Learning.
AI that performs natural language tasks in translation, localization, speech-to-text, text-to-speech, voiceover, dubbing, subtitling, etc.
