How we work together

Creating powerful, authentic messaging is a demanding process that needs a clear structure to get you and your team from A to Z. A step-by-step approach takes us from understanding your customers all the way to defining clear, authentic value.

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Ingredients for success

Time boxed

We create messaging in two weeks

All voices heard

No silos, we’re all in the same room

A clear north star

We know where we’re heading

Creating a Workshop that gets you results

Workshops can be customized based on the size of your team, scope of the project, and if we’re on-site or virtual — everything from a series of small workshops virtually to a single day onsite is possible.

Step
1

Gather

We bring together our knowledge and understanding of the customer, the job-to-be-done and your product or offering

Step
2

Distill

We identify possible value propositions that resonate will deeply resonate with your customers

Step
3

Evaluate

We assess the relative strengths and weaknesses of each value proposition, shortlisting a final two

Step
4

Decide

We debate the two value propositions and their benefits mapping to the customer outcomes that matter most

Step
5

Articulate

We go through the writing process. This is where we get really particular about word choice, verb use and terminology

Nail your messaging, grow your conversions

Fix my messaging
About Phill

Workshop philosophy

My job is to act as a neutral party to help you and your team win. My job isn’t to take sides or fight for a point of view, it’s to make sure we have a fair, open and inclusive process that brings out the genius in the room. I should be like a host of a great dinner party where everyone gets to share, have fun and is engaged. That’s the key to crafting long-lasting, authentic messages for your customers.

There’s lots to read about workshop facilitation, but in case you want to learn more, here are three articles I find helpful:

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