On-point messaging.
Loved by customers. Live in one month.
Customers who don’t understand your value don’t buy. This is the #1 challenge Go-To-Market leaders face, no matter how good your tech or talent. Let’s take control of your growth and build authentic, powerful messaging together.
Your messaging is a problem if...
Your customers don't get your value
If the value isn’t obvious to your customers, you’re missing opportunities to compete, convert and grow
You can’t agree on what to say
When everyone has their own opinion, and you just can’t agree, then customers will be confused by clashing messages
You’re not closing business with your target audience
It’s OK to lose now and again, but if you’re not winning enough, then customers likely are likely missing context to say yes
Tried-and-tested, time-boxed workshops for authentic messaging
Context Setting
By conducting internal and external interviews, I’ll know enough about your pain points, ideal customer and product functionality to start to link what you do to your customer. This will help me referee our workshops.
Workshop
Through a set of guided workshops with the right stakeholders, we arrive at the key themes to let us build a value proposition and benefits that speak clearly and authentically to your customers. My job is to bring out the genius in the room.
Implement
With your messaging hot off-the-press, I'll create user-friendly guides, how-tos, documentation, and training, to make sure your great messaging flows across your organization and connects with customers.
Phill deeply cares about the customer and ensuring that they are at the heart of the story. As a longtime product marketer, he knows how to get under the hood of a product, but I've seen him excel the most in ensuring that his product's value resonates with the ‘so what’ for the customer. That's the true win-win, and he's fantastic at weaving this story while bringing together leaders across the company.
.svg)
Phill is one of the best Product Marketers I've seen in 20 years.
Phill excels at understanding how a product works - and he can connect that solution to the true needs and issues a customer faces. As important, Phill can take those ideas and that messaging and transform them into practical “real life” assets that sales & marketing teams can use to win revenue and grow brand awareness.
Your “do I need messaging help” checklist:
Go ahead, check all that apply!
Why this works
We build a timeline that lets us move fast, stay on track and cross the finish line on time. No scope creep, no deadlines missed, no over-spending.
Everything we create together is based on real customer insights and proof and focused on how they perceive value. It’s outside in, not inside-out.
Messaging docs rot on the vine, so instead we’ll build living, usable assets and trainings to make sure your hard work moves out into the real world.
Let’s craft messages that really land with your customers.
FAQ
I usually say your marketing, product and sales leadership as a minimum. Your team should be people who are knowledgeable about your customers, problem space, product, and the challenges you face today.
The workshop process is a two week sprint where we develop messaging with key stakeholders. With upfront design and downstream asset creation, roll-out and training, that will vary, but a realistic goal is to do it all within one month.
You’ll get a simple-to-use and read messaging house at a minimum. For this to be really successful, I recommend we create a few more assets to make sure everyone gets it.
I have standard pricing for a one month engagement that is competitive with other options in the market. I’d like to contextualize this based on the work that goes into making you successful — let’s talk to discuss further.
I can for sure! I can be as involved as you need, and though I’m not a designer, I suggest that I run the implementation, guide training (although internal trainers are best) and support your team's bandwidth.
Positioning creates an internal alignment of the problem your product solves, and for whom, and why it’s better than alternatives. Positioning is important, it guides your business. Messaging is the external expression of that value contextualized around what your customer deeply values. If you don't have positioning, I can build in this step into our process.